Masks, But Make It Fashion.

What do Under Armour, Cosabella, Casetify, and Tony Shirtmakers all have in common?

Masks. Since the WHO declared COVID-19 as a global public health emergency, mask mandates are now much more widespread and, therefore, have somewhat redefined modern fashion. This gives us all the more reason to build our collection — and you should too! 

But first — where to find a mask that won’t make me look like I just finished my shift in the hospital? We’ve got you covered. Here are some of our faves:

Courtyard LA

Courtyard LA provides masks with style, taste, and fun personality! These masks are created from a multitude of recycled fabrics, eco-friendly processes and chic designs. I personally adore their vintage set, made with vintage satin and lace-embedded elastic that is much more friendly to your skin, not to mention absolutely adorable!

Kenny Flowers 

The leisure brand is creating masks that are both fashionable and charitable! For every mask bought from KF, a mask will be donated to someone in need in Bali. 100% of all proceeds from mask sales will also be donated to Direct Relief, a non-profit organization dedicated to delivering medical-grade protective gear to health organizations across the United States.

Tory Burch

Fashion brand Tory Burch is offering their masks at five for $35! Their most recent release consists of patterns that match their 2020 fall and winter collection — who doesn’t love a matching set? Of course, our favorite part is their commitment to donate $10 from each purchase to the International Medical Corps, a foundation working to stop the spread of COVID-19 around the world, as well as the Tory Burch Foundation, an organization working to support female entrepreneurs and advance women’s empowerment in the U.S. Girl power and COVID-19 relief? Honey, say less!

Lucky Brand

It’s safe to say that Lucky Brand has been doing their fair share in mask production! The denim brand has collaborated with other brands and community partners to create a mass variety of fun masks for their customers — not to mention their offer of one free mask with any purchase!

Christy Dawn

LA brand Christy Dawn has come out with The Sustainable Mask! These non-medical grade masks are sewn locally with 100% double-layered cotton, and are available in adult and child sizes. For every five-pack of Christy Dawn masks sold, a five-pack will be donated to people in need. 

Anne Sophie Cochevelou

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Quarantine day 1, pearl mask During the lock down, as we have limited access to resources, with photographer @anthonylycettphotography we started a project focusing on facemasks. Highly coveted, out of stock, stolen between countries, at the heart of a public health scandal… Useful, not useful. Medical grade, surgical or homemade crafty fabric one… In this new era will a mask become the new indispensable fashion accessory ousting hats or scarves? Compared to eye mask that is supposed to hide your identity what does mouth mask reveal of your persona? The etymology of the word “mask” could come from the Spanish más que la cara (literally, "more than the face" or "added face", Maybe mask like make up or jewellery could bring another dimension to our bare face and tell something of the way we want to present ourselves, as an intimate banner, a personal flag. As a costume designer, I have never worked on masks before and I am finding new creative potential from this little surface directly applied on the skin. As they conceal our mouth and emphasise our eyes in a very performative way, they change the whole dynamic of our facial expressions. Placed on the mouth and directly under the eyes “the window of the soul’’ they bring new narratives to the face. Another layer of meaning through another layer of fabric. Pearl mask available on my online shop 👉🏻Sophiecochevelou.myshopify.com (link on bio) Costume assistant @femfms #quarantineproject #selfisolation #pearlmask #facemask #chanelstyle #pearlmakeup #fabricmask #selfandstylish #self&stylish

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French costume designer Anne Sophie Cochevelou has taken masks to a whole new level. The designer has given masks a whole new meaning, stating that, placed directly below the eyes, known as the “windows to the soul,” masks “bring new narratives to the face.” Personally, I think this outlook on masks is wonderful — not to mention the stunning looks Cochevelou creates with her masks.

These examples don’t even come close to covering all the brands offering masks right now, let alone what will be available in the future. Masks are in, and they are  here to stay, so what are you waiting for? Get out there and start shopping! I may or not be ordering some Tory Burch masks… right now… ok, ignore me. Let’s buy some masks!

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